About

Hello, and welcome to Out of the Deep Blue (OOTDB). My name is Elijah Woolery, and I love design & entrepreneurship.  I have a background in product & industrial design (both physical and digital products), as well as photography and filmmaking.  I trained in the Product Design program at Stanford University, where I now teach as a lecturer.

At OOTDB, I help people solve business and marketing problems through human-centered design practices. I currently consult with companies on design & strategy related projects such as: user research, user interface and user experience design, branding, content marketing, and user acquisition. I also provide photography and videography services. You can read about what others have to say about my work on my Testimonials page.

I recently started a Coaching practice, helping recent graduates as well as mid-career professionals, who want to transition into a different career, or launch their own business as a consultant, freelancer or creative entrepreneur.

If you’d like to inquire about working together on your next project, please get in touch. 


A little bit more on my background: after working as a lead design engineer with Light & Motion, a vertically integrated manufacturer of consumer underwater video and photography equipment, I pursued graduate studies in marine biology at Moss Landing Marine Laboratories. In a mad attempt to fuse my love of photography and the ocean, I co-founded the print magazine Wetpixel Quarterly in 2007 (the magazine is no longer in print, but the original site and forum Wetpixel lives on).

I also founded Out of the Deep Blue, a photography and design consultancy, where I’ve worked on web and mobile applications for clients like Genentech and Kaiser Permanente, in partnership with my brother’s company Appstem. As a life-long worshiper of the ocean, I love to surf, dive, and kayak. I live in the Monterey Bay Area with my wife, daughter, son, and medium-sized dog, Lewis.

A few of my posts and projects that you might be interested in:

Curious by Design: a podcast telling the stories of designers, artists, and entrepreneurs with relentless curiosity.

The Prototyping Handbook: Test and validate (or kill) your product idea in one day to one week, without wasting time, energy, or money.

The 6x6x6 Project: Six tiny income generating projects, each taking less than six hours, done in six months.

Workview: What is work and what does it mean to you?

I write about subjects ranging from underwater photography to entrepreneurship; if you’re interested in getting notified when I write a new post (about once a month), please sign up to my mailing list below.