About

Hello, and welcome to Out of the Deep Blue (OOTDB). My name is Elijah Woolery, and I love design & entrepreneurship.  I have a background in product & industrial design (both physical and digital products), as well as photography and filmmaking.  I trained in the Product Design program at Stanford University, where I now teach as a lecturer.

I currently consult with companies on design & strategy related projects: user research, user interface and user experience design, branding, content marketing, and user acquisition. I also provide photography and videography services. You can read about what others have to say about my work on my Testimonials page.

If you’d like to inquire about working together on your next project, please get in touch. 


A little bit more on my background: after working as a lead design engineer with Light & Motion, a vertically integrated manufacturer of consumer underwater video and photography equipment, I pursued graduate studies in marine biology at Moss Landing Marine Laboratories. In a mad attempt to fuse my love of photography and the ocean, I co-founded the print magazine Wetpixel Quarterly in 2007 (the magazine is no longer in print, but the original site and forum Wetpixel lives on).

I also founded Out of the Deep Blue, a photography and design consultancy, where I’ve worked on web and mobile applications for clients like Genentech and Kaiser Permanente, in partnership with my brother’s company Appstem. As a life-long worshiper of the ocean, I love to surf, dive, and kayak. I live in the Monterey Bay Area with my wife, daughter, son, and medium-sized dog, Lewis.

A few of my posts and projects that you might be interested in:

The Prototyping Handbook: Test and validate (or kill) your product idea in one day to one week, without wasting time, energy, or money.

The 6x6x6 Project: Six tiny income generating projects, each taking less than six hours, done in six months.

Workview: What is work and what does it mean to you?

I write about subjects ranging from underwater photography to entrepreneurship; if you’re interested in getting notified when I write a new post (about once a month), please sign up to my mailing list below.